S. market, as a result of PepsiCo announcing that it would rebrand its core carbonated soft-drink products by early 2009. We value urgency as much as quality, so your Dew gets the VIP treatment - jet-setted straight from the States! The Citrus Cherry flavor from the original Game Fuel lineup was re-released under this new product line in April 2022.

One of the two was exactly the same citrus cherry flavor from the original Halo 3 promotion, with updated packaging. For the first time, Citrus Cherry was not fully part of the promotion; instead, promotion-less Citrus Cherry was sold with the same white caps with codes under them as the other flavors in the promotion. Between the 1940s and 1980s there was only one variety of Mountain Dew, which was citrus-flavored and caffeinated in most markets.Mountain Dew also sponsors its own namesake festival, " The Dew Tour", which is an action sports tour made up of events held in five U. S. [9] Its competition includes the Coca-Cola Company's Mello Yello and Surge, and Keurig Dr Pepper's Sun Drop; Mountain Dew accounted for 80% of citrus soft drinks sold within the U.

Diet Mountain Dew was introduced in 1988, [5] followed by Mountain Dew Red, which was introduced and discontinued in 1988. S.), concentrated orange juice, citric acid, natural flavors, sodium benzoate, caffeine, sodium citrate, erythorbic acid, gum arabic, Ethylenediaminetetraacetic acid, and yellow 5. Dive headfirst into our refreshing reservoir of Mountain Dew – the drink that doesn't just quench your thirst; it electrifies your spirit! However, the variant flavors continued to use the previous design until May 2011, when it was announced that the "Code Red", "LiveWire", " Voltage", and "Baja Blast" flavor variants would be given redesigned packaging, including new logos to correspond with the "Mtn Dew" style. Television advertisements at the time featured actor Forest Whitaker asking people to decide the next new flavor of Mountain Dew.In 1999, the Virginia legislature recognized Tip Corporation president Bill Jones and the town of Marion for their role in the history of Mountain Dew. Later that same month, it was announced through the Facebook page that Game Fuel would be arriving to the public in mid-October, though it would vary by market. Quench your thirst and ignite your taste buds with the unmistakable taste of Mountain Dew – the beverage that dares you to do more. In response to negative publicity around high-fructose corn syrup, PepsiCo in 2009 released a limited-run production of Mountain Dew Throwback, a variation consisting of sugar in place of high-fructose corn syrup.

On 7 February 2016, for Super Bowl 50, Mountain Dew aired a spot featuring a CGI character dubbed "the puppy monkey baby" (also styled PuppyMonkeyBaby). Originally a 19th-century slang term for whiskey, especially Highland Scotch whisky, [13] the Mountain Dew name was trademarked for the soft drink in 1948. Ingredients: water, sugar, carbon dioxide, acid: citric acid, antioxidant: sorbic acid, aroma, preservative: potassium sorbate, aroma: caffeine, stabilizers: gum arabic and modified starch, colorant: carotenes. In 2008, Doritos debuted a mystery flavor known as "Quest", featuring a campaign of online puzzles and prizes to identify the Quest flavor. Expansions of the product line have continued to this day, including specialty offerings, limited time productions, region-specific and retailer-specific flavors of Mountain Dew.

In 2009, Mountain Dew sponsored two prominent gaming events: the Independent Games Festival and the Game Developers Conference. Sponsorship of action sports athletes has been a part of Mountain Dew marketing since the late 1990s, with present sponsorship including Eli Reed (skateboarder), Paul Rodriguez (skateboarder), and Danny Davis (snowboarder). Nutrition and allergen information may be affected; therefore, you should always check product labels and not rely solely on the information presented here. Labelled "Hard Mtn Dew", the drinks were initially sold in Florida, Iowa and Tennessee, [35] before expanding to other states. Each of the eight flavors was available for tasting at specific tour locations, and special cans were also mailed to some Dew Labs members.